I think like a founder.
Strategy, design, and execution — not as handoffs, but as one continuous act.
Open to product design & PM roles — end-to-end ownership preferred.
See what I built ↓From zero — one brand, two products, four phased releases, shipped.
One year. Everything.
Soniform is a one-person audio plugin company I founded. I designed and shipped two professional VST3 plugins — handling product strategy, UX design, brand identity, UI implementation, and user testing. Every decision, every release, every fix — mine.
There was no affordable, well-designed EQ plugin built for how producers actually work. So I built one — then built another.
→ Two professional plugins. 4 phased releases. Shipped.
View case study →A serious audio plugin needs a brand that earns trust before anyone hears a note. Soniform needed to look like it belonged.
→ Full brand system. Custom icon. Responsive website. Shipped.
View case study →Ship to learn.
A product in production teaches more than a prototype ever will. I bias toward shipping and iterating over endless design loops.
Own the whole thing.
Strategy without execution is just talking. I work best when I'm responsible for the full arc — from identifying the problem to shipping the fix.
Taste is a strategy.
Decisions about what to cut, what to keep, and how things feel are not aesthetic — they're product decisions. Taste is repeatable if you treat it as a discipline.
I spent a decade in operations leadership at Starbucks — managing stores, teams, and P&L. I retrained in product management, then built Soniform because the best way to learn product is to ship one. Now I'm looking for a team where I can do what I do best: own a problem from first principles to shipped product.
More about me →